In a unique Christmas advert, we get to step inside the shoes of the one man everyone’s always on the lookout for. In the ad, we see a deeper side to the beloved Where’s Wally and are reminded of something we might have forgotten over many years of gift-giving:
Global (10 November 2024) — Finding the perfect gift during the festive season can feel a lot like searching for Wally (or Waldo, depending on where your copy of the series was printed).
We plough through crowds and over-complicated gift aisles, searching for that light at the end of the tunnel purchase. We get close to finding something similar to what we’re looking for, only to realise we missed the real deal completely. We’re inundated with colours and options and excess to the point where we close the book entirely, promising to return to it another time (the next time is even more frustrating than the first).
But, in a clever Christmas advert from Etsy that those of us with a dry sense of humour will love, Wally reminds us of something we might have forgotten in our gift-searching hunts!
Good Things Guy loves nothing more than a Christmas ad with heart, and as someone who is openly a part of the ‘it’s the thought that counts’ camp, I found myself relishing in Etsy’s Christmas ad, writes Good Things Guy’s Ashleigh!
In the ad, Wally lets us into his world, and we are able to walk a mile in his ever-exploring shoes. There are lots of crowds, many people excited to find him and some who cannot believe he is really there.
But, as Wally sighs, it’s always about where he is and never who he is.
In a rare instance, we see Wally in a personal setting where no one is looking for him. Instead, he is looking for his loved one!
He is presented with a heartwarming gift, personal and filled with thought (we won’t spoil what exactly Wally gets for Christmas, but we will say it’s cheesy in the absolute best way).
“Sometimes, it takes someone who really knows you to make you feel seen,” Wally reflects.
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Despite scores of people searching for Wally, it was the one special person who found him and really saw him that mattered most.
So, in all our gift-giving adventures this upcoming festival season, keep in mind that there is something rather precious in opting for the gift that didn’t cost the most money but rather the most thought.
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