Content creation is no longer just a hobby for a lucky few. On this week’s Good Things with Brent Lindeque, Greg Sheppard shares how he’s helping South Africans turn creativity into opportunity through innovative platforms designed to grow the creator economy.
Johannesburg, South Africa (10 June 2026) – Content creation has become one of the most exciting opportunities of our time, opening doors for people to tell their stories, build communities and even create careers from their passions. But while the creator economy has exploded across the globe, access to the tools and training needed to succeed has not always been equal.
That’s exactly where this week’s guest on Good Things with Brent Lindeque is making a difference.
Greg Sheppard, the Founder and CEO of View4All and Studio4, a Johannesburg-based creative entrepreneur working to change how South Africans create, share, and monetise content, joins us to chat about the good work he is doing.
With more than two decades of experience in the advertising industry, Greg has worked with some of the world’s biggest brands, including Heineken, BMW, Red Bull and MTN. But it was his decision to step beyond traditional advertising that led to the creation of View4All.tv, Africa’s first truly free, data-free content platform delivered through Wi-Fi in high-traffic public spaces.
The conversation dives into the rapidly growing creator economy, the opportunities it presents for South Africans and the barriers that still exist for many aspiring creators. Greg shares how View4All is helping to bridge that gap by making content more accessible, while Studio4 is identifying and training young creators from previously disadvantaged communities, equipping them with the skills needed to build sustainable futures through digital storytelling and video content.
More than just a discussion about technology or media, this episode explores what becomes possible when creativity and opportunity come together. It’s a conversation about empowering people, unlocking talent and ensuring that the next generation of South African creators has a chance to be seen, heard and rewarded for their work.
🎧 Watch and listen to the episode on all our social platforms (like all of them).
📆 New episodes drop weekly.
🏡 Powered by BetterBond. Filmed at Primedia Studios.
❤️ Stories that matter. Conversations that count.
The NSRI is Giving South Africans Another Reason to Do Something Good!
Buckle Up, South Africa! The Good Things Ranger Is Ready to Spread Kindness!
by 
