Empowerment Unleashed: 'Sound of Freedom' Inspires Global Movement!
Photo Cred: Sound of Freedom

Discover the gripping journey of a former agent turned advocate in ‘Sound of Freedom,’ as a global movement ignites compassion.


South Africa (12 August 2023) – South African audiences are eagerly anticipating the forthcoming release of “Sound of Freedom,” an independent film that intricately weaves the remarkable true story of a former government agent’s evolution into a vigilant champion, but there is also a really good news story for South Africans here!

This captivating cinematic journey is set to hit theatres from the 18th of August 2023 onward. But there’s more to this story – an international “Pay it Forward” campaign is set to light up hearts and screens, ensuring that more people get the chance to witness this tale of resilience and hope.

Building on the success of a similar initiative in the United States, the project aims to make a difference by providing the first 50,000 tickets to South African viewers for free. This means that even those who might not have the privilege of affording cinema tickets can experience the magic. A staggering 43 cinemas are on board, ready to release the film and open their doors to those eager to be part of this powerful narrative. But there’s an even more inspiring twist – you can also contribute by donating to the cause.

“Sound of Freedom” has taken the world by storm, unexpectedly becoming the “sleeper hit” of the year. Critics worldwide are raving about its emotional impact and are calling it a must-watch. The film delves into Tim Ballard’s heroic mission, as he fearlessly ventures to rescue countless children trapped within the clutches of human trafficking. And there’s an exciting casting choice – Jim Caviezel, acclaimed for his portrayal of Jesus in Mel Gibson’s “The Passion of the Christ,” steps into Ballard’s shoes on screen.

To catch a glimpse of the emotional journey that awaits, the trailer can be viewed here:

Behind the scenes, Angel Studios, the production house, has launched a unique and heartwarming “Pay it Forward” initiative. This initiative is not only about getting people to cinemas to experience the film but also about igniting a global awareness movement. South Africa has now joined the fold, benefiting from a portion of the donations generated in America. Jim Caviezel, with heartfelt intent, emphasizes the call to action in the film’s trailer and closing moments, aiming to amplify the voices of trafficked children and share their stories.

Caviezel shares, “Our goal is to inspire two million people to attend the film’s opening weekend to represent the two million trafficked children around the world.”

Angel Studios has established a pay-it-forward program, enabling those who might not otherwise have the chance to see the film to claim their tickets. The response has been incredible, surpassing the initial goal to an astounding fourteen and a half million tickets and counting.

In the heart of South Africa, Gravel Road Distribution Group, the film’s local distributor, has ignited a campaign that echoes this heartwarming spirit – #PayItForwardAngels.

Their mission?

To gather 10,000 tickets from everyday South Africans and corporates. This noble effort aims to provide those who can’t afford cinema tickets the chance to be a part of this experience. But they’re not stopping there; funds will also be directed towards providing transportation for underserved communities, making sure they too can be touched by the film’s magic. For South African audiences eager to contribute or be a part of the #PayItForwardAngels campaign, more information is available on the official website. As the film premieres on 18 August 2023, participating Ster Kinekor, Nu Metro, and Cine Centre cinemas will showcase QR codes in their foyers, proudly bearing the #PayItForwardAngels signage.

Additionally, for those who are unable to afford a ticket, there’s a special provision. The website generates a unique code per person, making it possible to book a free ticket online at Ster-Kinekor cinemas or on-site at Nu Metro and Cine Centre cinemas.

The CEO of Gravel Road Distribution Group, Benjamin Cowley, shares his anticipation for the film’s release, emphasizing the importance of bringing to light a story often hidden in alternative media. “Sound of Freedom” isn’t just a film; it’s a chance for South Africans to unite and embrace the powerful message it carries.

With child trafficking a global concern, this campaign is set to touch countless lives and open our hearts to make a difference.

Sources: Sound of Freedom 
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Brent Lindeque is the founder and editor in charge at Good Things Guy.

Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

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