The World's Biggest Asshole: Brilliant Advert is going viral for all the right reasons.

Because even an asshole can save a life…


Global (26 January 2020) – The “World’s Biggest Asshole” is a two-minute film that is being called one of the funniest, and most clever adverts ever made.

The short film introduces us to Coleman Sweeney, played by Thomas Jane and narrated by Will Arnett. Coleman is seen throwing bottles of urine from trucks, stealing panties from the laundromat and showing zero respect for anyone.

But when Coleman dies, he goes from the “World’s Biggest Asshole” to a real hero!

Watch the advert below:

The short film was produced by the non-profit organisation Donate Life America ( as an edutaining PSA ad that promotes organ donation and shows how much good this can bring to those in need no matter who the donor was in life. The short was distributed through Funny or Die and Youtube websites.

The strategy behind the campaign is to reframe a conversation most people want to ignore in order to motivate people to sign up to become an organ donor.

Donate Life has seen a drop in millennials signing the paperwork to agree to be an organ donor in recent years.

Even though the advert is aimed at the American market, one of the biggest problems we face in South Africa lies in the process of identifying and referring potential donors. South Africa already has a shortage of organ donors, and the lack of education around the situation is only making matters more difficult. It is also important to note that in South Africa, the donor’s family has the final say in whether or not organs are permitted to be donated.

The campaign is designed to act as a global wakeup call that will reinforce how easy saving a life can be while pointing out that almost anyone can do it — even a total jerk.

For more information about Organ Donation in South Africa click here or if you would like to register as an organ donor, you can do so here.

Sources: Donate Life America | TELL South Africa 
Don’t ever miss the Good Things. Download the Good Things Guy App now on Apple or Google
Have something to add to this story? Share it in the comments or follow GoodThingsGuy on Facebook & Twitter to keep up to date with good news as it happens or share your good news with us by clicking here
Click the link below to listen to the Good Things Guy Podcast, with Brent Lindeque – South Africa’s very own Good Things Guy. He’s on a mission to change what the world pays attention to, and he truly believes that there’s good news all around us. In the Good Things Guy podcast, you’ll meet these everyday heroes & hear their incredible stories:
Or watch an episode of Good Things TV below, a show created to offer South Africans balance in a world with what feels like constant bad news. We’re here to remind you that there are still so many good things happening in South Africa & we’ll hopefully leave you feeling a little more proudly South African. 

Facebook Comments

About the Author

Brent Lindeque is the founder and editor in charge at Good Things Guy.

Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

Leave a Reply

Your email address will not be published. Required fields are marked *