Momentum set out to celebrate the power of women in business and shift conversation during the 2020 Budget Speech.
Johannesburg, South Africa (26 February 2020) – Momentum just announced that it will be diverting R1 million of the money it would have spent on Budget Speech 2020-related marketing initiatives to empower and grow women-owned businesses in South Africa.
Momentum – a South African company, offering comprehensive products for healthcare, insurance, investments, and financial advice – was established in 1966. Through strategic acquisitions and mergers, the company became known as Momentum in 1973 when Momentum Assurance Corporation was acquired.
“Since then, we’ve been offering a secure future for you and your loved ones by providing financial advice, supported by innovative product solutions and excellent service to all our clients.”
Their #MomentumShift campaign will ask South Africans on Twitter to nominate a woman-owned business every time a financial services company posts any #BudgetSpeech2020 updates.
Nominations will be open till 22:00 on 26 February 2020. Winners will be announced on International Women’s Day on 8 March 2020.
Momentum notes that the Budget Speech is a critically important moment in the South African economy, but of equal importance is the promotion and sustainability of women-owned business in the country. This campaign seeks to start a conversation that highlights this and gets some much-needed visibility to deserving businesses in South Africa. 2018 Momentum/Unisa Household Financial Wellness index showed a critical need to improve women’s ability to take control and be more aware of their financial situations, financial literacy, their access to affordable and quality financial advice, assistance with financial planning and goal setting (including a plan for old age) and providing them with the opportunity to gain relevant experience in the workplace.
“Women are crucial participants in our economy. We know the importance and impact of this upcoming budget speech on all businesses and people in South Africa. We want South Africans to successfully participate and shift the conversation on twitter by using #MomentumShift as currency that will ultimately see five women-owned businesses win their share of R1 million. Let’s help fuel their momentum,” says Nontokozo Madonsela, Chief Marketing Officer at Momentum Metropolitan Holdings.
How can South Africa get involved?
- South African’s on Twitter will be required to tag Momentum (@Momentum_ZA) on Twitter whenever they see tweets containing #BudgetSpeech2020 from other financial services institutions on Twitter.
- Participants will nominate/tag a woman-owned business they would like to see Momentum reward with a share of R1 million using #MomentumShift.
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