Outsurance tweets MiWay tweets

OUTsurance has faced serious heat after an undiverse Fathers Day video was shared on their social media accounts, this is how South Africans stood together!

 

Time and time again we share stories about how South Africans stand together, another perfect example is of how the Twitter-verse came together to call OUTsurance out on their culturally exclusive and undiverse Fathers Day and Mothers Day campaigns.

It all started when someone noticed that the campaigns featured little to no diversity which is pretty shocking when you look at how diverse our beautiful country is! The insurance brand pulled the ad from its accounts. A user pointed out that the Mothers Day advert was the same and that too was quickly pulled from social media.

The backlash on Twitter came in defense of promoting all fathers (and mothers) and the diversity that is South Africa!

https://twitter.com/angesainttruth/status/876343998855745536

Some users urged the insurance brand to make it right by donating to various orphanages, giving back to children that have neither a mother or father! We think this idea is brilliant!

Some fathers also started tweeting and sharing images of themselves being awesome dads!

https://twitter.com/BrianMolefe_Not/status/876710835015618561


Sources: Twitter 
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About the Author

Tyler Leigh Vivier is a writer for Good Things Guy.

Her passion is to spread good news across South Africa with a big focus on environmental issues, animal welfare and social upliftment. Outside of Good Things Guy, she is an avid reader and lover of tea.

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