Photo Credit: Ina Homestyling

Ina Baard, an accountant by trade, found redecorating her home helped combat her anxiety; now she helps people restyle their homes using the things they already own.


South Africa (14 April 2024) — Ina Baard has been an accountant for years, which has afforded her the opportunity to decorate her home beautifully. Ina shares that she has battled anxiety-induced depression and found that styling and designing her home really helped her manage it. Now, she uses her passion to help people restyle their homes using items they already own.

Ina bought a run-down, neglected flat in the Cape Town CBD in 2016 and slowly turned it into a stylish home. Her love of styling and interior design led to her own home being featured in a local home-related magazine which was a highlight in her pursuit of following her passion.

Friends and family always commented on her eye for design, which inspired her to help people style their homes.

Ina explains that feelings of overwhelm would build up when life’s challenges would become too much. Like many who battle anxiety, despondency and wanting to give up on projects was usually the start of depression setting in, along with invasive thoughts making her feel like she was not good enough.

We reached out to Ina to learn how interior design and styling brought her peace and how she is now helping others create beautiful spaces while staying within a budget by restyling using items already owned.

“I have always loved interior design – I have been buying interior design magazines like other women would buy fashion magazines. I have zero artistic talent – I honestly cannot draw a stick man to save my life. So for a long time, I didn’t recognise that I have the ability to see the potential in putting things together in a home to make it look nicer.

I did notice that when I am in that downward spiral, the thing that ‘soothes’ the feelings is to either indulge in an interior design magazine (these days, it is either Pinterest or Instagram) or re-arrange my own home. Once I go into that creative space, it is much easier for me to stop the overthinking and indulgence of negative self-belief systems.”

Working on her home made her feel present, energised and creative. The energy she put into the renovation paid off.

“I LOVED the creative aspect of the renovation process and problem-solving to make the most of the small footprint. So much so, that it ended up in Tuis/Home magazine.

She started helping friends and moved on to helping strangers, launching her own small business.

“Friends started to ask me to help them style their homes for them and I just loved the creative process of using what they have and finding the optimal arrangement for their treasures. I noticed how different I feel when I do this – feeling very present, energised and being in that creative flow of energy that helps to come up with solutions. With the encouragement of friends, I have started to offer my services to the outside world. There is just something about creating a cosy, homely space that makes me feel incredibly safe and nurtured – whether it is for myself or a client.”

Finding joy in home styling taught Ina several lessons.

“I have realised how much I am robbing myself of joy by comparing my life with others, instead of comparing my life to where I’ve come from and where I am now, building on what I have learned. These days, when I start to notice the first signs of the downward spiral, I try to up my self-care, which includes the way I speak to myself.”

Her safe space has been her home, and now she is creating cosy, stylish, safe spaces for those around her. While Ina is still building her business, her passion is going a long way towards helping others. And it’s as simple as using what you already have!

You can follow Ina’s styling journey via Instagram here and watch how she turns the simple into simply fabulous!


View this post on Instagram


A post shared by Ina Homestyling (@ina_homestyling)

Sources: GTG Interview
Don’t ever miss the Good Things. Download the Good Things Guy App now on Apple or Google
Do you have something to add to this story? Please share it in the comments or follow GoodThingsGuy on Facebook & Twitter to keep up to date with good news as it happens, or share your good news with us by clicking here or click the link below to listen to the Good Things Guy Podcast with Brent Lindeque – South Africa’s very own Good Things Guy. He’s on a mission to change what the world pays attention to, and he truly believes there’s good news around us. In the Good Things Guy podcast, you’ll meet these everyday heroes & hear their incredible stories:

Or watch an episode of Good Things TV below, a show created to offer South Africans balance in a world with what feels like constant bad news. We’re here to remind you that there are still so many good things happening in South Africa & we’ll leave you feeling a little more proudly South African.


Facebook Comments

About the Author

Tyler Leigh Vivier is a writer for Good Things Guy.

Her passion is to spread good news across South Africa with a big focus on environmental issues, animal welfare and social upliftment. Outside of Good Things Guy, she is an avid reader and lover of tea.

Leave a Reply

Your email address will not be published. Required fields are marked *