Clover Krush along with Smart Steps and the Goodness Krew spent the last two months making a massive difference to the lives of 10,000 school children.
Just over two months ago, Clover Krush launched a campaign to spread a little goodness across South Africa. They decided to team up with Novita Smart Steps and hand out 10,000 pairs of school shoes to children in need. The campaign was a massive success and it spread beyond the schools and into the communities as well.
The campaign focused on 12 schools in underprivileged areas within 5 provinces. The aim was to help these children in order to uplift the entire community as well.
“Children represent the future and they represent innocence and goodness, and so if we add a little dose of goodness to make it easier for them to get to school so they can concentrate on learning, it adds goodness into their lives and as a result, to the community at large. Krush is more than just a great tasting fruit juice; it’s a great fruit juice that cares about its community and stands for something bigger” – Nonhlanhla Hlatshwayo, Group Brand Manager for Krush.
The days that the school shoes were handed out to the children, Krush also ventured out into the communities and handed out juices to the people. That meant that the entire campaign reached over 53,200 people. How incredible is that?
Some of the learners shared their joy about receiving new shoes and were really grateful for the helping hand.
“Thank you to Clover Krush for thinking about us in our school.”
“My parents did not have money to buy me new school shoes. Thank you to Clover Krush, I now have a new pair of school shoes.”
We had the opportunity to be at two of the schools and it was an absolute pleasure being able to witness these children light up with joy.
You can see all the goodness for your self in the video below. It is stories like these that make South Africa such a beautiful place. So from today, go out there and spread your own kind of goodness. Let’s keep this momentum going.
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