Cakey by Davy, was started in 2020 by Davy Tsopo after he lost his job as a cleaner; he turned to YouTube and has become an inspiration!
Johannesburg, South Africa (03 December 2021) – Davy Tsopo was a cleaner at a well-known restaurant who had lost his job due to the lockdown in 2020. He turned an incredible hardship into an inspiring cake business and a viral story to boot!
Davy was left with nothing and needed to support his wife and children. Distressed, he turned to YouTube and found comfort in watching baking videos. He became inspired to start baking, first muffins and then cake. He thought that if he baked a few things, he could make some money to help keep them afloat. It took just one cake and a review for his business to take off.
What Davy didn’t realise was that he had stumbled into his passion by pure accident. His love of baking has not only rejuvenated his spirit but has given him a real way to support his family.
Since sharing his story in 2020, Davy has continued to inspire. This year, Davy has since been chosen as a Changemaker by Meta.
Meta (formally Facebook) announced the launch of its first #Changemakers campaign – a collection of short films, aimed at illustrating the innovative spirit of six inspirational #Changemakers from across Southern Africa. The featured #Changemakers have launched new businesses online and re-engineered their initiatives to empower communities during the ongoing health and economic crisis.
The COVID-19 pandemic has been more than a health crisis: it’s an economic crisis that has disproportionately impacted SMBs, creators, and entrepreneurs. Due to the pandemic, creators and SMBs are facing a challenge of a lifetime, but they remain hopeful and are making efforts to adapt by moving online through using Facebook, Instagram, and WhatsApp to innovate, as they seek to ride out the challenges of the pandemic. The six short films provide a glimpse into the lives of the #Changemakers and celebrate their resilience during this unprecedented time.
“Facebook has put me in front of my potential customers. People started following me and that led to getting lots of orders. The growth has exceeded my expectations. Without Facebook, I wouldn’t have any business.” – Davy Tsopo
Commenting on the campaign and the importance of empowering SMBs during this time, Nunu Ntshingila, Regional Director at Meta Africa, adds “We’re proud to play a role in this transformation. Our recent study conducted by Genesis Analytics has indicated that 84% of African SMBs that use Meta technologies have reported them to be critical in the growth of their business. More so, 77% indicated that their business is stronger today because of our technologies. It’s important for us to help SMBs and people who are using Meta technologies as they rebuild, re-engineer, and recover from the ongoing pandemic and economic crisis. We believe, as these Changemakers have shown, that digital tools and solutions can empower SMBs and creators to find new customers, create revenue streams, and ultimately, reinvent their businesses for a time of flux and change.”
Ready to take your business venture to the next level? Get inspired by the Meta #Changemakers – watch the exclusive docuseries on the Facebook Africa page from 3 December 2021 to learn more.
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You can find out more about Cakey by Davy via Facebook and Instagram, you can also see all the awesome cake inspiration for your next big bash.
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