When we’re too good, then there is something wrong with us!
America – For 30 years, the “Just Do It” mantra has been a motivational call for athletes nationwide, across all sports, and all levels of play. To celebrate that rich diversity, Nike have developed a series of “short films” in the “Just Do It” series.
The latest one – Dream Crazier – shines a spotlight on female athletes who have broken barriers, brought people together through their performance and inspired generations of athletes to chase after their dreams.
“If we show emotion we’re called dramatic. If we want to play against men, we’re nuts. And if we dream of equal opportunity, delusional,” the voiceover in Nike’s new ad, titled “Dream Crazier,” begins.
The empowering video — which debuted during the Oscars and is narrated by Serena Williams — goes on to call out a slew of gender-based double standards and phrases used to put down women who strive to achieve greatness.
“When we stand for something, we’re unhinged. When we’re too good there’s something wrong with us. And if we get angry, we’re hysterical, irrational, or just being crazy.
Turns out, people said it was crazy for women to run marathons, box, dunk, coach an NBA team, compete in a hijab, land a double cork 1080, or “win 23 grand slams, have a baby, and then come back for more.”
The spot is the start of a celebration of women in sport ahead of this summer’s football tournament in France and features a compilation of moments by some of the greatest athletes in the world, including Simone Biles, Ibtihaj Muhammad, Chloe Kim, members of the US Women’s National Soccer Team and our very own Caster Semenya.
Watch the video below:
Semenya was Laos feature in her own Nike “short film series” in what might be the most emotional video yet.
In the 45-seconds long advert posted on Monday, Semenya is heard asking: “Will it be easier for you if I wasn’t so fast? Will it be simpler if I stop winning? Would you be more comfortable if I was less proud?”
That’s to bad… because I was born to do this!
“We all have purpose, and I believe that each of us has an assignment we’re here to complete.”
Those are the sage words of two-time Olympian and middle-distance running force Caster Semenya. With 18 gold medals to her name, the assignment for this bold, unapologetic athlete is to never stop pushing hard — both on and off the track.
We get a sense of that tenacity in “Just Do It: Caster Semenya,” a film that charts the runner’s journey to become elite, and the pivotal moments that shaped her into the athlete she is today. Semenya’s challenge to viewers: “We have been given life, but no one can live it for you — you have to go out every day and work hard to earn it.”
Watch her emotional short story below: