With the Women’s Rugby World Cup 2025 around the corner and South Africa in the mix, a new short film highlights the shift in rugby’s inclusivity and sense of belonging.
England, United Kingdom (21 August 2025) – Oh, we do love a good sports film that inspires, but also reveals the complexities of athletes’ lives off the field. With that being said, rugby fans, you are in for a treat!
World Rugby has just dropped a short film called Where We Belong, celebrating the spirit of belonging that rugby creates across the globe. It is a vibrant reminder that rugby is not just about the game, but also about inclusion, diversity, and community. And with the Women’s Rugby World Cup 2025 around the corner, where South Africa will proudly be competing, the release could not be more perfectly timed.
Directed by the energetic duo Pip and Lib, the film takes us on a journey through three grassroots rugby clubs in England and Wales, spotlighting the real-life stories of young women and girls. It is all about teamwork, respect, and friendship. These are values that connect players.
World Rugby’s Chief of Women’s Rugby, Sally Horrox, put it perfectly.
“Rugby has always been about more than what happens on the pitch: it’s a sport that welcomes everyone, no matter their background, shape, or size. With Women’s Rugby World Cup 2025, we have a powerful opportunity to showcase what makes rugby so unique: not just the incredible spectacle of the tournament itself and the powerful players’ personalities, but the communities at the heart of our game and the lifelong values it instils with this true sense of belonging.”
The film is available in four languages: Japanese, French, Spanish, and English. It is set to be screened during the Women’s Rugby World Cup 2025 at stadiums, fan zones, and across social media.
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The short glimpse we get of Where We Belong is heartwarming and authentic. Nothing is scripted. Instead, we hear their real voices, their laughter, and their determination as they talk about the friendships, confidence, and sense of belonging the sport gives them.
For Pip and Lib, the vision was to share experiences.
“From the outset, our goal was to create something honest, energetic, and empowering. A film that truly reflects the experiences of real young women and girls who play rugby across England and Wales. We kept the process simple and natural, working with a small, nimble crew so the players could just be themselves in front of the camera. Nothing was scripted, every word and every moment came directly from the girls, and their passion, grit, and love for the game shine through.”
They went on to add that it’s more than the sport itself.
“Rugby, as they showed us, is about far more than the sport itself. It’s about teamwork, acceptance, confidence, and pushing yourself in ways you never thought possible. We’re incredibly proud of the final film and hope it inspires more girls to pick up a ball, step onto the pitch, and feel that same sense of belonging.”
Where We Belong is exactly what its name promises. A feel-good reminder that rugby is truly a home for everyone.
Sources: World Rugby
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The newly released short film Where We Belong, directed by Pip and Lib