Mastercard Joins Forces With Gift of the Givers to Bring a Priceless Cause to South Africa
Photo Cred: Gift of the Givers | UCT News

Every time you tap or scan to pay, Mastercard will help South Africans in need.


Johannesburg, South Africa (29 July 2021) – Mastercard has launched a Priceless Cause that enables consumers to be a force for good, make a difference, and give back to those who need it most.

With the need to support South African communities increasing daily due to COVID-19, it is important for organisations to take a stand and extend a helping hand, and Mastercard has made it easier than ever to assist.

Each time a Mastercard cardholder “Taps to Pay” with their Mastercard contactless card or “Scans to Pay” with their Masterpass app or any other Masterpass-enabled Scan to Pay banking app* when they pay at the till point at any Shoprite or Checkers stores, Mastercard will donate to Gift of the Givers Foundation.

The initiative, which runs until 15 August 2021, gives South Africans the opportunity to support humanitarian relief efforts when paying for their shopping through safe, cashless options! The Priceless Cause will see Mastercard donate R1 million towards supporting communities in need of assistance.

“Support during this health crisis requires quick and decisive mobilisation. The need for businesses and corporates to come together and assist our communities remains imperative to make a meaningful impact. As a foundation with a long history of humanitarian service, we are proud to partner with Mastercard and Shoprite, and believe that this cause will contribute positively towards the well-being of citizens,” said Dr Imtiaz Sooliman, Founder of Gift of the Givers Foundation.

Mastercard has been spearheading the shift to contactless payments for several years in South Africa, and shoppers are increasingly recognizing contactless payments as a safer, cleaner, and faster way to pay. This, as they seek out ways to quickly get in and out of stores, make seamless payments using Scan to Pay enabled banking apps without the hassle of touching terminals or having to hand over their cards.

“Our commitment to work together enables us to amplify the good we can do for those who need it most. By transacting safely and securely through quick and convenient contactless payment solutions, consumers are keeping their communities safe and contributing to others that may need support,” said Kamini Redhi, Director of Marketing and Communications at Mastercard, South Africa.

“At Mastercard, we believe in doing well by doing good, and as employers and enablers of an inclusive economy, we could not be prouder of our efforts to assist communities through this Priceless Cause.”

Sources: Mastercard | Gift of the Givers 
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Brent Lindeque is the founder and editor in charge at Good Things Guy.

Recognised as one of the Mail and Guardian’s Top 200 Young South African’s as well as a Primedia LeadSA Hero, Brent is a change maker, thought leader, radio host, foodie, vlogger, writer and all round good guy.

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