South Africans continue to lead the way in creativity, and Donovan Goliath’s latest campaign with Kreepy Krauly proves just that—delivering a heartwarming, hilarious spoof that’s taken the internet by storm, hitting 1.8 million views in just one weekend!
Johannesburg, South Africa (25 September 2024) – South Africans are renowned for their creativity, and once again, we’ve proven that our advertising and influencer marketing are world-class.
The latest example of this brilliance comes from comedian and actor Donovan Goliath, whose latest video with Kreepy Krauly has captured the hearts of the nation, racking up over 1.8 million views on TikTok in just one weekend!
Kreepy Krauly is an iconic South African pool cleaner, synonymous with backyard fun, family time, and keeping pools spotless during our long, sun-drenched summers. With the festive season (which is all about Summer in South Africa) on the horizon, Kreepy Krauly decided to partner with Donovan and his adorable real-life daughter, Sophia, to create a heartwarming and hilarious spoof on the popular “Elf on the Shelf” tradition.
The result? “Kreepy Krauly on the Wally” – a uniquely South African take that’s as funny as it is endearing.
The partnership and video were the brainchild of Mike Sharman from Retroviral, a good friend to the Good Things Guy and a mastermind in the world of creative advertising. Sharman’s touch is unmistakable – combining wit, charm, and local flavour into a campaign that speaks directly to South African hearts.
In the video, young Sophia pleads with her dad to participate in the popular Elf on the Shelf game, a tradition loved by kids worldwide. But Donovan, with his comedic charm, gently steers her towards a better, homegrown alternative. His suggestion? Krauly on the Wally – and from there, the fun begins!
You can watch it here:
Hermias Nel, Managing Director of Kreepy Krauly, shared the thought process behind the campaign.
“We needed a remarkable commercial both to cut through the clutter and to communicate that your Kreepy Krauly is customisable this summer.”
And remarkable it is – filled with laugh-out-loud moments and family warmth, it’s no wonder the video has struck a chord with so many viewers.
Donovan himself was thrilled to be part of the project, saying, “I loved the script because it comprises these beautiful moments of our girl-dad immersing himself in his daughter’s imaginative play.”
“From tea parties with KK to chilling out watching content on the couch, we pushed the humour of the environments in which we saw the pool cleaner, in order to lean into the metaphor that Kreepy Krauly is a literal part of the South African family,” Goliath added.
And it’s true – the Kreepy Krauly has long been a fixture in many South African homes, and this commercial beautifully encapsulates that relationship.
One of the standout moments in the video – and Goliath’s personal favourite – is the quintessentially South African scene of him braaiing with KK, who hilariously holds a pair of tongs, cooking wors alongside Donovan.
“It’s a quintessential South African moment and it signals the build-up to Dezemba, the greatest time on the SA calendar,” Goliath said, perfectly summing up the festive vibes the video captures.
With over 1.8 million views in just a weekend, it’s clear that this creative collaboration has been a massive hit. Not only does it bring joy and laughter, but it also shines a light on the local talent and products that make South Africa so special.
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