In the wake of our Presidents racist remarks, the latest Brand South Africa advert showcases South Africans resilience, innovativeness and strength in diversity.
DA spokesperson Phumzile van Damme on Monday slammed President Jacob Zuma’s statement that the recent marches against him were racist.
Zuma said posters at marches on Friday displayed beliefs he thought had died in 1994. He was addressing crowds at the memorial of struggle hero Chris Hani on Monday.
He alleged that some posters depicted black people as baboons.
“It is clear some of our white compatriots regard black people as lesser human beings or subhuman,” Zuma said.
Van Damme said Zuma’s comments disregard the thousands of South Africans of all races who took part in marches on Friday.
“President Zuma’s comments today [Monday] slamming these mass marches across the country and claiming that they were inspired by racism clearly show that he is out of touch with the South African public’s very valid anger over his destructive leadership,” Van Damme said in a statement.
“His comments also undermine legitimate protests and expose how little he cares about South Africans and their concerns.”
‘Zuma governs like black lives do not matter’
At the same time, Brand South Africa has called on all of us to take pride in our nation, and believe in the strength of our people.
“South Africans are united in their diversity.”
Developed as marketing material to promote and enhance South Africa’s nation brand reputation and perception, this advert highlights our people as a strength of the nation brand. It aims to communicate and reinforce our positive attributes such as our resilience, innovation, unity in diversity, and our ambition.
“South Africa, we are a nation defined by diversity and elevated by unity. We are forged together by the spirit of Ubuntu, and allied by our vision of greatness.”
“We are resilient, a nation of builders, we are innovative… always seeking new and different solutions.”
“We punch above our weight, we are remarkable. We are distinct.”
“We are South African.”
To South Africans: take pride in your nation, stand tall and believe in the strength of our people.
by 