Dineo Ranaka has found herself without representation after not wanting to apologise for the Miss Mnisi controversy.
Last week Ranaka caused a storm of controversy on social media when she tweeted a reply to a young woman called Miss Mnisi. The reality star stood by her opinion while the rest of social media called her out for looking down on another South African.
Ranaka was reprimanded by many people on social media including her P.R representatives – Ndabezinhle PR & communications.
The reality star insisted that she would not be apologizing to anyone and believes her reasoning behind her declining the request was valid. The P.R company initially supported their client’s reasoning.
The company’s MD Gugulam’ Ndabezitha then travelled with Ranaka to Mpumalanga in the hopes to help the Mnisi Family. The trip was outlined to secure Dimpho and her friend’s education as the young ladies had mentioned that they could no longer further their studies.
However, the trip to Mpumalanga backfired on Dineo and the company.
The visit looked a like a badly executed P.R stunt which only made the situation worse.
Basically @DineoRanaka went to @Miss_Mnisi house just to take pictures and videos to " clear her name"
— nthateng (@highly_fav_g) July 24, 2016
you are pure unadulterated filth! Worst part is, you don't see how you are not only using the poor girl, but are sabotaging her
— umntu womntu (@chumaninande) July 23, 2016
— MiniStar🌟 (@SeaphesihleR) July 22, 2016
Since the public outrage, Ndabezinhle PR & Communications have released a statement confirming that they will no longer represent Dineo.
“As a PR company, it is our job to protect and create a good image for our clients, however, with this particular situation, there was no crisis management plan in place as the client did not want to apologise. Miss Ranaka has now officially apologised to the Mnisi family. Her intentions were never to harm or make a mockery of the family as she has dreams of teaching the nation and will continue to do so. She has however declined the option of issuing a public apology.”
“We have therefore decided to retract ourselves as Miss Dineo Ranaka’s representatives and we wish her all the best.”
“As Ndabezinhle PR & Communications we would like to humble ourselves and extend profuse apologies to the public as well as the Mnisi family. Our reason for visiting their home was never PR. It was to further our dream in adopting young, passionate girls and to be a branch of assistance in furthering their studies and changing lives, as that is one of our visions.”
Read the full statement here: