KFC Add Hope is celebrating World Hunger Day by lightening the hunger load and supporting five charities nominated by fellow South Africans.
South Africa (13 October 2021) – Did you know that millions of people around the world suffer from chronic hunger? In fact, 820 million people globally and 54% of South Africans go hungry or are at risk of hunger.
According to a recent Daily Maverick article, 2.8 million children experienced hunger each week in South Africa by May this year.
“The impact of hunger is a huge concern and one that we need to urgently address. Hunger which is the result of poverty, is intimately linked to many issues that affect people’s health. The fight against hunger is not a new one but if we consider the state of our economy, the livelihoods of many are being threatened and action must be taken to help those in need,” says Andra Nel, CSI Manager at KFC South Africa.
While world leaders are looking to end hunger and poverty by 2030 and some progress is being made, more can be done to improve the scale and reach of South Africa’s food distribution. And no one knows that more than KFC Add Hope has been working with a network of beneficiaries for over 11 years to make a real difference and break the cycle.
The initiative has mobilised food security efforts since the outset of the pandemic, and as they strive to continue driving access to nutritious food in areas that are most affected by hunger, the brand used World Hunger Day this year as a means to further extend its reach and give back to additional communities in need.
“At KFC we truly love that we can partner with our customers every day, adding their R2 donation to KFC’s contribution, which makes a meaningful difference in South Africa through our incredible non-profit partners. And that is exactly why we called on all South Africans to nominate NPOs in their communities that are doing great work in supporting those that need it most. We had over 90 nominations and based on these, we then selected 5 organisations to provide food donations of R10 000 each in the aim of driving further access to food in areas that need it most and give consumers the opportunity to decide where we get to make a real difference,” continues Nel.
The five selected charities have been chosen and include The Thandanani Dropin Center, Daily Bread, The Vhathu Phanda Community Forum, The Groot- Brakrivier Sekondêre School and The Nkosinathi Foundation for the Visually Impaired.
“We know that there are phenomenal organisations doing the most incredible work to bring hope to many communities and we love that we can spread a little extra hope to these organisations, identified by our customers.,” says Nel.
“Of course, it doesn’t end there though – this initiative is over and above the work we do every day to play our part in driving down childhood hunger and improving the lives of those in need. Today the Add Hope initiative provides over 30 million meals per year to over 150,000 children daily and supports more than 140 different NPOs, across all 9 provinces in SA. This is a great story of how together we can do so much more,” concludes Nel.