Tears streaming down her face, Chantelle Murray’s heartfelt video plea has shaken South Africans to their core, calling for an end to the cruelty and neglect faced by animals – and inspiring a wave of compassion across the nation.
Johannesburg, South Africa (03 January 2025) – In a powerful and tear-filled video shared on Facebook, Chantelle Murray, Founder and Director of Paws R Us: SA, has struck a chord with thousands of South Africans.
Her plea, which comes after the chaos of New Year’s Eve, is a heartfelt call for a kinder, more compassionate society – one that treats its animals with the love and respect they deserve.
Paws R Us: SA is a non-profit organisation dedicated to animal rescue and rehabilitation, working tirelessly to save lives and find loving homes for vulnerable animals. Their work embodies the fight against animal neglect, cruelty, and abandonment in South Africa.
Chantelle’s video begins with visible emotion as she reflects on the “carnage after New Year’s Eve,” a night that left countless pets traumatised by fireworks. With tears streaming down her face, she describes how deeply it disturbs her to witness the aftermath: pets running scared, animals separated from their families, and many living in constant fear and neglect.
“Our society needs to change,” she says, speaking not only for herself but for the many animal welfare organisations who face these heartaches daily.
In the 18 hours since the video’s release, it has garnered over 54,000 views and hundreds of heartfelt comments from animal lovers and rescue groups across the country.
Boxer Rescue South Africa echoed Chantelle’s sentiments, saying: “We totally resonate with you on this & share in the shock & carnage after New Year’s Eve. There are still dogs running scared all over & kittens separated from their mothers – never mind the birds & wildlife. Thank you for being so vulnerable. It’s always a hard way to start the year.”
TLC Pet Nanny added: “People live unconsciously… Humanity must wake up NOW!”
Amanda Borrett offered her unwavering support, writing: “I am so very sorry that you have to face this heartbreak EVERYDAY. I despise the human race for their indifference… Remember each success. For each furkid you helped, their world changed.”
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The video is more than a cry for help; it’s a call to action. As the video trends and the conversation grows, it’s clear that Chantelle’s message is touching lives. And while change may not happen overnight, every small act of kindness adds up. Perhaps, in sparking this dialogue, Chantelle has already created ripples of hope and action.
After all, each life saved is a victory, and each person inspired to do better is a step closer to a world where animals are treated with the dignity and love they deserve.
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