Reducetarian: ending the battle between vegans, vegetarians & everyone

How to stop cruel factory farming: start with one animal! There is a new way of eating taking over the world, and it actually makes complete sense.

Johannesburg, South Africa – We all know that the overconsumption of agricultural animal products is destroying the environment, causing poor treatment of animals, promoting major health risks, and contributing to global crises such as world hunger.

And yet, our culture has been obsessed with consuming meat, eggs, and dairy for as long as we know.

The good news is that within the developed world, this trend is slowing down; more and more people are reducing the number of animal products that they consume and are embracing plant-based foods instead.

And that new way of eating has been given a name: Reducetarian.

The Reducetarian way of eating aims to improve human health, protect the environment, and spare farm animals from cruelty by reducing societal consumption of animal products but Reducetarianism isn’t new—we’re just giving it a name.

Many governments, leading public health institutions, and some of the largest school districts have encouraged or enacted meat reduction campaigns.

“You can make a significant difference in the world by making simple changes to what you eat! The good news is that diet is a spectrum. The reducetarian concept appeals to individuals who may not want to radically change their diet, but is also inclusive of vegans and vegetarians too!”

Brian Kateman coined the term “Reducetarian”, and a global movement was born. In his book, Kateman, the founder of the Reducetarian Foundation, presents more than 70 original essays from influential thinkers on how the simple act of cutting 10% or more of the meat from one’s diet can transform the lives of the reader, animals, and the planet.

Reducetarianism is the practice of eating less meat – red meat, poultry, and seafood – as well as less dairy and fewer eggs, regardless of the degree or motivation. This concept is appealing because not everyone is willing to follow an “all-or-nothing” diet.

However, reducetarianism is still inclusive of vegans, vegetarians, and anyone else who reduces the amount of animal products in their diet.

Here are some reasons why you might want to join the millions of others who are a part of the growing reducetarian movement:

With less meat and more fruits and veggies, reducetarians live longer, healthier, and happier lives.
Reducetarians set manageable and actionable goals to eat fewer animal products gradually.
Eating less meat is good for the well-being of animals and the environment.

So what are you waiting for? Get involved and commit to being a reducetarian today!