The sisterly bond is a special one that many siblings celebrate, and now it’s being honoured in this year’s John Lewis ad, touching on all the moments shared between sisters as they grow up.
Global (21 November 2024) – If you grew up in a home with a sister as your sibling, this one is for you! Of all the companies that get people choked up at Christmas, John Lewis has a nearly two-decade-long track record of feel-good festive joy. This year is no different!
Over the years, we have laughed and cried as the advertising team at John Lewis has touched hearts globally. While last year they shifted to making us laugh, this year they are back at the true heart feels.
Honouring the relationship between sisters, this year’s advert takes one sister back through time as she tries to think of the perfect gift for her younger sister.
Sisters Sally and Lauren guide us through their memories, filled with highs and lows, as Sally searches for the perfect last-minute gift for Lauren.
Like most sibling relationships, it shifts as we grow up. Siblings move between states of best friends and mortal enemies, but as they get older, they become allies in family life, knowing exactly how each of them experienced life growing up. This fact is true for all siblings, not just sisters.
When someone says something, it’s a subtle glance between siblings that goes unnoticed, but words unsaid, they know what they mean. It’s a warm hug that feels like home after years apart because life took you in different directions. It’s having a safe space to share your heart’s pains, knowing the secrets will never leave the room. It’s becoming an aunty or uncle to a little version of the person you loved watching growing up or maybe a second chance to love them right. Sibling relationships can be complex but beautiful because you get access to a best friend for life.
Many people may have struggled with this advert this year; the comment section is filled with people who offered insight into how it made them want to reconnect with siblings. Others said it made them love their sisters even more. Whether you have siblings or not, it’s a moving advert!
Take a look at the heartwarming advert below. If you have a sister, be sure to tag her in the comments.
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