The Anthem Project was launched to celebrate the beauty of our “world’s best” national anthem and to unite the country through song, giving back to charity.
South Africa – The Anthem Project is an OUTsurance initiative that aims to bring South Africans together through the national anthem.
A collaboration between News24 and OUTsurance has seen South Africans from all over the country submitting their renditions of the national anthem to the Anthem Project.
“Over the last few months, we’ve received over 140 submissions to the Anthem Project. Each video captured what makes this country so great – its people. Whether you submitted a video yourself, shared the spirit on social media or simply casted a vote, thank you for playing your part in uniting our nation through song.” – The Anthem Project
The winner of the Anthem Project is Genesis from KwaZulu-Natal. Their rendition of the National Anthem was a heartwarming short film produced by the Genesis Music Academy that aimed to portray the realities of life in the communities of KwaZulu-Natal.
Genesis was founded in 2002 as an outreach ministry of the Norwegian Settlers Church to specifically provide palliative care for HIV/Aids patients in KwaZulu-Natal. From there, the initiative has grown to include multiple projects that included community centres, gyms and community enhancement projects.
Their charity nominated for the Anthem Project is the Genesis Trust who will receive R300,000 in cash and R300,000 in media exposure. The two runners up also won a cash prize and media exposure, totalling the winning prize money to R1 million.
Take a look at when Genesis received their prize money and learn more about them below.