South Africa’s very own DJ Doowap is about to set Paris Fashion Week on fire this week, and it’s all part of her mission to spread the infectious sounds of the vibey Bacardi music genre to the whole world!
Paris, France (24 June 2025) – South African DJ and cultural tastemaker Khetsiwe Morgan, known as DJ Doowap, is set to take the stage at Paris Fashion Week this Thursday, 26 June, continuing her mission to take the distinct sounds of Bacardi to global audiences!
Her performance comes hot on the heels of her newly released single Seroba Ke Seh, a bold, high-energy follow-up to her breakout hit Shay’sthombe.
Produced by Bacardi pioneer Enny Man Da Guitar and featuring Pretoria lyricist C.Jaymnandi, Seroba Ke Seh is an infectious anthem that celebrates the raw energy of Pretoria’s street culture while signalling Bacardi’s global rise from local underground movement to international sound.
Currently on a European tour, DJ Doowap has already set Berlin and Paris ablaze, and her upcoming performance at the Paris Fashion Week marks a pivotal cultural moment.
“Right now, the world is watching Africa for inspiration in music, fashion and culture,” says DJ Doowap.
“Bacardi is the next wave, and this track is our invitation to the world to dance with us.”
And it’s not just about the music! With a signature style that blends streetwear, glam, and avant-garde aesthetics, DJ Doowap is not only pushing the sonic boundaries of Bacardi but is also shaping the visual language of contemporary African youth culture.
The Bacardi Babe’s influence spans music, fashion, and beauty, making her one of South Africa’s most dynamic cultural exports. Whether behind the decks or in front of the camera, DJ Doowap is a force redefining what it means to be a global African artist, bold, innovative, and unapologetically local.
We hope Paris is ready to dance, because DJ Doowap is about to drop some serious beats and style on the world stage!
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